Hot on the heels of yesterday's YouGov poll, an ICM poll in the Sunday Mirror today confirms the slide of the Tories with their lead over Labour 'crashed' to just one point.
The Mirror beautifully summarises the Cameron conference dilemma:
Today's devastating results for Cameron comes as he battles to prove his party is not a "policy-free zone". He will face a backlash after his Shadow Chancellor George Osborne ruled out tax cuts at the next election.
The pledge will put Cameron on a collision course with rightwing Tories at their conference in Bournemouth. It flies in the face of a Tory tax commission which is set to recommend next month tax cuts of almost £20billion.